Case Study - Automotive

Jim Butler Chevrolet is located in Fenton, MO and as  the fastest growing dealership in the region, they are always looking to improve the quality and reach of their communications.

Zenreach Customer Success - Automotive

Highlights:

6x Lead generation

44% E-Mail open rate

The Challenge

Prior to Zenreach, Jim Butler Chevrolet was struggling to collect quality email addresses. Their website was providing less than 100 emails per month on average and the email list they received from Chevrolet, while lengthy, was poorly targeted and generated few sales or dealership visits despite extensive communications. This left them stuck with a trade-off between low-volume, high-quality leads and high- volume, low-quality leads.

The Solution

Zenreach solved this tradeoff by seamlessly collecting emails through WiFi and automating marketing communications. Now, when a consumer enters Jim Butler Chevrolet they provide their email address in return for access to free guest WiFi. Despite customers’ prior reservations in providing contact information, emails are now flooding in. And by tying customers’ email addresses to their MAC addresses, Zenreach can tell whenever someone walks back into Jim Butler or any other company in their network.

The Results

With Zenreach, Jim Butler was able to collect more than 6x what they were previously collecting through their website! They were also able to obtain higher open and click-through rates on their almost 900 automated Zenreach emails compared to their more time consuming efforts using ExactTarget. These efforts resulted a 36% Walk-Through Rate™ meaning more than 1/3 of customers returned within seven days of receiving an email.

About Zenreach

Zenreach pioneered WiFi marketing, and continues to set the pace for an innovative and fast-growing industry. We help businesses with physical locations use WiFi to dramatically improve customer acquisition, loyalty and value. Our platform automatically tracks customer visits, effortlessly builds rich customer profiles and keeps them up to date.

It allows communication that is more personal and precisely targeted, and directly measures the in-store impact. Founded in 2012, Zenreach serves thousands of independent merchants and leading brands like Peet’s Coffee, Hakkasan and Anheuser-Busch.

Contact us and we’ll help you start connecting with the real people visiting your businesses, no matter how busy you are.